Old Spice: The Most Epic Seafaring Legend Ever Told

Old Spice Captain, a men’s deodorant brand, co-created a story with 1,500 users called 'The Most Epic Seafaring Legend Ever Told' to increase engagement.

Campaign video: Old Spice – The Most Epic Seafaring Legend Ever Told

Selected creative: Old Spice – The Most Epic Seafaring Legend Ever Told

Credits

Creative agency: Leo Burnett MadridArt Director: Rodrigo Sevilla / Santiago Schiappacasse / Vallivana GallartChief Creative Officer: Gastón GuetmonovitchCommunity Manager: Alejandro LópezCopywriter: Marcos RomeroCreative Director: Carlos Mañas / Juan FriasGlobal Chief Creative Officer: Liz TaylorHead of Production: Mike DavidsonSenior Designer:Vallivana Gallart...

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