Old Spice: The Most Epic Seafaring Legend Ever Told

Old Spice Captain, a men’s deodorant brand, co-created a story with 1,500 users called 'The Most Epic Seafaring Legend Ever Told' to increase engagement.

Campaign video: Old Spice – The Most Epic Seafaring Legend Ever Told

Selected creative: Old Spice – The Most Epic Seafaring Legend Ever Told

Credits

Creative agency: Leo Burnett MadridArt Director:Rodrigo Sevilla / Santiago Schiappacasse / Vallivana Gallart...