Old Spice: Guest Starring… Old Spice

Old Spice, a men’s personal care brand, launched a meme-based campaign by collaborating with YouTubers and brand ambassador Isaiah Mustafa to launch its antiperspirants and body sprays in Israel.

Campaign video: Old Spice – Guest Starring… Old Spice

Read the full campaign case study

Selected creative: Old Spice – Guest Starring… Old Spice

Credits

Media agency: MediaCom Connections Tel AvivContributor:James Barnett...