Old Navy, Inc.: Destination campaign

William D. Baue

In only its second year of national television advertising and its fourth year in existence, Old Navy clearly announced its arrival as a major marketer by securing a spot on the final episode of the decade-defining sitcom Seinfeld.

Old Navy, Inc.: Destination campaign

William D. Baue

OVERVIEW

In only its second year of national television advertising and its fourth year in existence, Old Navy clearly announced its arrival as a major marketer by securing a spot on the final episode of the decade-defining sitcom Seinfeld. The 30-second spot, entitled "Woof," featured some of the many stars experiencing career revivals thanks to Old Navy, including Joan Collins and Morgan Fairchild, as well as Old Navy ad staples Magic the Dog, the company's mascot, and Carrie Donovan, the 70-year-old former New York Timesfashion editor who...

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