Challenge
The clothing industry was out of touch
America has a serious shopping problem. While images of slim women have been portrayed most often in the media, the average American woman wears a size 14+ and 78% of women were unable to find their size in stores. What was available in the plus-size section was often limited in selection and differed in style and price from the rest of the store which left a subpar shopping experience for most American women.
Solution
Introducing Bodequality
With the launch of BODEQUALITY on August 20, 2021 Old Navy redefined size inclusion, fully integrating...