Old Mutual: Ampd by Old Mutual collaboration & culture

Financial institution Old Mutual built a cultural hub in South Africa to drive relevance among the young aspiring artists, creatives and professionals it sought to target.

Campaign details

Brand: Old MutualBrand owner: Old MutualEntrant company: HaveYouHeard, Cape TownMedia: HaveYouHeard , Cape TownMarket: South AfricaSector: InsuranceMedia channels:Events & experiential, Social media, Websites & microsites, Word of mouth,influencers...