Old Forester Bourbon: Old Forester turns lemons into Derby Mint Juleps

Old Forester Bourbon, an American Bourbon whisky brand, hosted an interactive sporting event that increased brand awareness in the USA.

Campaign details

Brand: Old Forester BourbonBrand owner: Brown-FormanEntrant company: Energy BBDO ChicagoIdea creation: Energy BBDO, Chicago / Brown-Forman, LouisvillePR: Current Global St LouisMarket: North AmericaSector: Spirits & liquorsMedia channels:...