Old agency models die hard

The article discusses agency remuneration. Following the demise of the commission system and the separation of media buying, creative agencies have to negotiate fees with each client, and are mostly unhappy with how this is done.

Old agency models die hard

Paul Feldwick

Q How can agencies get paid properly for their ideas, and not just how many hours they put against a brief?Angela Johnson, deputy managing director, Ogilvy Advertising

AThere was a time when neither agencies nor their...

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