OKEY: Social media real time

Condom brand OKEY developed a communication strategy that increased its brand awareness and improved its brand score in Turkey.

Where were we?

As OKEY, with our new positioning, we set out to enable everyone to live their sexual life freely and enjoyably as they wished. On this journey, we started to implement new communication and portfolio strategies under the umbrella idea of "As You Wish".

OKEY is the leading brand in the Turkish condom market with a 50% revenue market share and a 35% unit market share (Source: A. C. Nielsen 2022 Condom Category). OKEY continued to be the first brand in minds when compared with its competitors, but there was a recent decline in the brand's spontaneous awareness....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands