OKEY: Nirvana, experience not the fake but the real thing

OKEY Nirvana, a condom brand, launched a campaign in Turkey to increase market share in the orgasm segment, raise Nirvana's profile and trial rates, and improve its image as a brand that is considerate of women.

Campaign details

Category: Disrupting the CategoryAward: GoldBrand: OKEYAgency: VMLY&R IstanbulMedia Channels / Touchpoints: TV, PR, Online Display, Online Video, Digital Media, Social Media, Search Ads, POP & In-Store, Influencers, WOM

In Turkey, men...