Campaign details
Category: Disrupting the CategoryAward: GoldBrand: OKEYAgency: VMLY&R IstanbulMedia Channels / Touchpoints: TV, PR, Online Display, Online Video, Digital Media, Social Media, Search Ads, POP & In-Store, Influencers, WOM
In Turkey, men have been stereotyped as the party who needs to be pleased and to take responsibility in terms of sexual health. The choice of condom usage was at the man's inclination, and over the years, products have been developed with a view to maximize the pleasure of men. However, everyone had the right to have a say in choosing...