OKEY: Nirvana, experience not the fake but the real thing

OKEY Nirvana, a condom brand, launched a campaign in Turkey to increase market share in the orgasm segment, raise Nirvana's profile and trial rates, and improve its image as a brand that is considerate of women.

Campaign details

Category: Disrupting the CategoryAward: GoldBrand: OKEYAgency: VMLY&R IstanbulMedia Channels / Touchpoints: TV, PR, Online Display, Online Video, Digital Media, Social Media, Search Ads, POP & In-Store, Influencers, WOM

In Turkey, men have been stereotyped as the party who needs to be pleased and to take responsibility in terms of sexual health. The choice of condom usage was at the man's inclination, and over the years, products have been developed with a view to maximize the pleasure of men. However, everyone had the right to have a say in choosing...

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