OK savings Bank: OK Man (읏맨) social media

OK Savings Bank launched a campaign in South Korea to deliver the brand's service philosophy to customers, solidify the brand's worldview through social media, and target differentiated communication from competitors.

Objective & Solution

  • Deliver customers the brand's service philosophy, which aims to break away from the authority and customs of the financial industry and provide financial services that anyone can benefit from.
  • To further solidify the brand's...
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