Oh no, the consultants are coming

Angela Lovejoy and Sid Simmons

Management consultants are perceived by some to be increasingly keen to conduct market research on behalf of their clients.

Oh No, The Consultants Are Coming!

Sid Simmons Incite Marketing Planning andAngela Lovejoy McKinsey and Company, Inc.

Most CEOs are desperate to understand more about what motivates their customers and consumers to buy their products and services....

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