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Oh Henry!: The Oh Henry! 4:25 BAR

Oh Henry!, a chocolate bar brand, leveraged the legalisation of cannabis in Canada to encourage consumption among millennials.
  • 1 - Influential Idea
  • 2 - Behaviour Breakthrough
  • 3 - Sales Spike
  • Confectionery
  • Canada

Campaign details

Brand: Oh Henry!Agency: AnomalyCountry: Canada

 

Campaign video

Creative assets

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