Oh Henry!: The Oh Henry! 4:25 BAR Oh Henry!, a chocolate bar brand, leveraged the legalisation of cannabis in Canada to encourage consumption among millennials. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike Confectionery Canada Campaign detailsBrand: Oh Henry!Agency: AnomalyCountry: Canada Campaign videoCreative assetsRead the full case study here...
