Oh Henry!: The Oh Henry! 4:25 BAR

Oh Henry!, a chocolate bar brand, leveraged the legalisation of cannabis in Canada to encourage consumption among millennials.

Campaign details

Brand: Oh Henry!Agency: AnomalyCountry: Canada

Objectives

In the early 1990s, Oh Henry! was the everyday chocolate bar Canadians associated most with hunger satisfaction. The brand cemented its status as a leader with the iconic "Oh Hungry?...