Campaign details
Brand: Oh Henry!Agency: AnomalyCountry: Canada
Objectives
In the early 1990s, Oh Henry! was the everyday chocolate bar Canadians associated most with hunger satisfaction. The brand cemented its status as a leader with the iconic "Oh Hungry? Oh Henry!" campaign well before competitors Snickers made their global incursion into this subsegment of the market.
Nearly 30 years later now, in large part due to intense competitive pressure from Snickers, the brand had fallen out of favor with the younger cohort of consumers.
Oh Henry! was struggling to source volume from the 20 to 35-year-old...