Oh Henry! 4:25 Buds Bringing Buds Together Through Media

Oh Henry!, a confectionary brand promoted its 4:25 Buds sharing pack for communal snacking among Canadian stoners during the pandemic through hyper-contextualised ad messaging on Amazon Fire TV.

Campaign video: Oh Henry! 4:25 Buds Bringing Buds Together Through Media

Read the full campaign case study

Selected creative: Oh Henry! 4:25 Buds Bringing Buds Together Through Media

Credits

Media agency: UM Toronto / Matterkind TorontoAssociate Director,...