Oh Henry! 4:25 Buds Bringing Buds Together Through Media

Oh Henry!, a confectionary brand promoted its 4:25 Buds sharing pack for communal snacking among Canadian stoners during the pandemic through hyper-contextualised ad messaging on Amazon Fire TV.

Campaign video: Oh Henry! 4:25 Buds Bringing Buds Together Through Media

Read the full campaign case study

Selected creative: Oh Henry! 4:25 Buds Bringing Buds Together Through Media

Credits

Media agency: UM Toronto / Matterkind TorontoAssociate Director, Addressable Strategy: Craig KellyAssociate, Addressable Activation: Vlad GenovDirector, Connections Planning: Ratna ShankarSenior Connections Planner: Brooke GoldenbergSenior Director, Connections Planning: Joanna JanisseVP, Client Business Partner:Kate Mateer...

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