OgilvyOne Viewpoint #11 - Viral video: Multiplying your media spend
Personal recommendation through word-of-mouth is the marketer's "holy grail." Today, through the magic of broadband connection, users all over the world are sharing content (along with marketing messages) at a blistering rate, and even getting in on the creation game themselves.
ONLINE ENCYCLOPEDIA Wikipedia defines viral video as "video content which gains widespread popularity through the process of internet sharing, typically through email messages or IM messages, blogs and other media sharing websites."1Wikipedia is an appropriate place to start to understand how viral video can further...