OgilvyOne Viewpoint #11 - Driving results with optimization

Matthias Kurwig draws the analogy between digital marketing campaigns and Formula 1 racing. While F1 teams are constantly being provided with reams of data during a race, digital marketers are also provided with a wealth of feedback from a campaign's outset.

OgilvyOne Viewpoint #11 - Driving results with optimization

Matthias Kurwig

What does a digital marketing campaign have to do with a Formula 1 race? Real-time results can propel performance to the next level.

BACK IN THE EARLY DAYS of motor racing, when...

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