OgilvyOne Viewpoint #11 - A new rallying cry
Jan Leth & Aaron Griffiths
Dada. Data. Alpha. Beta. Memorize these four little words, and you are well on your way to mastering the digital age of communication.
WITH THIS ONE simple rhyme, you will be able to approach and solve any problem that gets thrown your way. Trying to rebrand a withering giant? Dada, data, alpha, beta. Trying to give real substance to a commodity brand? Dada, data, alpha, beta. Need to promote the opening of a new theme park? Dada, data, alpha, beta. But seriously, I'm serious. This is the...