Pulsar 220 - MTV Stunt Mania

This case study explains how the Pulsar 220 bike, which was far outsold by Hero Honda's Karizma, became relevant to young Indian boys.

Pulsar 220 – MTV Stunt Mania


Brand Name: Pulsar 220

Campaign Duration: 12 weeks

Advertiser (Company Name): Bajaj Auto Ltd

Type of Product or Service: Motorcycle

Cost of Campaign: 500,000 – $999,999


This is the story of how the Pulsar 220 battled survival, created content for prime time reality TV and became the gold standard for India's performance seeking youth.

Young India loves big bikes that are fast and stylish. For over three years the Pulsar 220, was trying to get a share of this pie but in vain....

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