Ogilvy on Recession - The New PR - Leveraging digital influence to drive sales and reputation

Tim Broadbent, Kent Wertime, Christopher Graves, Jeff Froud, Jerry Smith, Soames Hines and David Young

Ogilvy presents advice on increasing profit during a recession. It suggests tips on leveraging digital influence in a downturn by examining who wields the influence in the current climate and suggesting new tools to manage it.

Ogilvy on Recession - The new PR - Leveraging digital influence to drive sales and reputation

Tim Broadbent, Kent Wertime, Christopher Graves, Jeff Froud, Jerry Smith, Soames Hines and David Young

INTRODUCTION

"It is not the strong, nor the intelligent who survive, but those who are quickest to adapt."Charles Darwin

How to increase your profit when times are tough

We face one of the most challenging business environments for years. Recessions caused by liquidity problems are particularly severe. In recent months we have seen major financial institutions and the world's stock markets collapse. Your company needs to take urgent...

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