Ogilvy on Recession - Optimising Production Expenditure and Creative Assets

Tim Broadbent, Kent Wertime, Christopher Graves, Jeff Froud, Jerry Smith, Soames Hines and David Young

Some companies see a recession as an opportunity for growth. This book is based on Ogilvy's experience of winners in recession together with research into best practice, in order to optimise production expenditure and creative assets.

Ogilvy on Recession - Optimising production expenditure and creative assets

Tim Broadbent, Kent Wertime, Christopher Graves, Jeff Froud, Jerry Smith, Soames Hines and David Young

INTRODUCTION

"It is not the strong, nor the intelligent who survive, but those...

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