Ogilvy on Recession - How to Get More Effective Advertising
Tim Broadbent, Kent Wertime, Christopher Graves, Jeff Froud, Jerry Smith, Soames Hines and David Young
We face one of the most challenging business environments for years. Recessions caused by liquidity problems are particularly severe.
Ogilvy on Recession - How to get more effective advertising
Tim Broadbent, Kent Wertime, Christopher Graves, Jeff Froud, Jerry Smith, Soames Hines and David Young
INTRODUCTION
"It is not the strong, nor the intelligent who survive, but those who are quickest...