Ogilvy on Recession - Digital in a Downturn: Smart strategies for tough times

Tim Broadbent, Kent Wertime, Christopher Graves, Jeff Froud, Jerry Smith, Soames Hines and David Young

Virtually all businesses today are considering how they will manage through the global financial crisis.

Ogilvy on Recession - Digital in a downturn: Smart strategies for tough times

Tim Broadbent, Kent Wertime, Christopher Graves, Jeff Froud, Jerry Smith, Soames Hines and David Young

INTRODUCTION

"It is not the strong, nor the intelligent who survive, but those who are quickest to adapt."Charles Darwin

Virtually all businesses today are considering how they will manage through the global financial crisis. Many companies turn to cost cutting as the (seemingly) only viable strategy. This, in turn, often triggers a reassessment of how they are using their funds in a variety of areas, including marketing and communications. Perhaps your...

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