Ogilvy on Recession - Digital in a downturn: Smart strategies for tough times
Tim Broadbent, Kent Wertime, Christopher Graves, Jeff Froud, Jerry Smith, Soames Hines and David Young
"It is not the strong, nor the intelligent who survive, but those who are quickest to adapt."Charles Darwin
Virtually all businesses today are considering how they will manage through the global financial crisis. Many companies turn to cost cutting as the (seemingly) only viable strategy. This, in turn, often triggers a reassessment of how they are using their funds in a variety of areas, including marketing and communications. Perhaps your...