Officeworks: Christmas experience

Officeworks, a stationery supplier, launched a Christmas campaign in Australia to drive in-store traffic and give the brand a retail lift.

Campaign details

Brand: OfficeworksBrand owner: WesfarmersEntrant company: Verizon Media, SydneyIdea creation: Initiative Media, MelbourneMedia: Initiative Media, MelbourneMarket: AustraliaSector: Furniture & furnishings retailMedia channels:Content marketing,...