Campaign details
Brand: OfficeworksBrand owner: WesfarmersEntrant company: Verizon Media, SydneyIdea creation: Initiative Media, MelbourneMedia: Initiative Media, MelbourneMarket: AustraliaSector: Furniture & furnishings retailMedia channels: Content marketing, Direct marketing, Events & experiential, Mobile & apps, Online display, Point-of-purchase, in-store, Social media, Virtual & augmented reality, Websites & micrositesBudget: Up to 500k
Executive summary
After a tough year in and out of lockdown, Christmas should have been a time for shoppers to revel in the joys of the festive season. But with strict restrictions still in...