OfficeMax Inc.: What's Your Thing? campaign

OfficeMax Inc., the third largest chain in the office supplies superstore category, faced the difficult task of differentiating itself from larger rivals Staples, Inc., and Office Depot, Inc.

OfficeMax Inc.: What's Your Thing? campaign

Ed Dinger

OVERVIEW

OfficeMax Inc., the third largest chain in the office supplies superstore category, faced the difficult task of differentiating itself from larger rivals Staples, Inc., and Office Depot,...

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