Office For National Statistics: Census 2021

Sophia Durrani

The UK's Office for National Statistics (ONS), a government body, took a flexible multi-channel approach to overcome a host of barriers and get the maximum number of people to complete the 2021 Census.

Campaign details

Brand: Office for National StatisticsBrand owner: Government of UKEntrant company: Manning Gottlieb OMD - United KingdomIdea creation: The Outfit LondonMarket: EuropeSector: Non-profit, public sector & educationMedia channels: Programmatic display, Outdoor, Out-of-home, Online display, Radio & audio, Search marketing, Online video, Television & Connected TV, Print - general, UnspecifiedBudget: Over 20 million

Executive summary

The 2021 Census offered a once-in-a-decade chance for the UK's Office for National Statistics (ONS) to capture the true make-up of the nation. But with pressures from COVID, complacency, distrust...

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