Campaign details
Brand: ODEONBrand owner: ODEONEntrant company: Ogilvy, LondonMarket: EuropeSector: Films & moviesMedia channels: Events & experiential, Mobile & apps, Websites & micrositesBudget: No budget
ODEON: How ODEON raged against the dying of the light
ODEON, a cinema chain, redesigned its end-to-end digital customer experience to increase its relevance to the Netflix generation.
