ODEON: How ODEON raged against the dying of the light

ODEON, a cinema chain, redesigned its end-to-end digital customer experience to increase its relevance to the Netflix generation.

Campaign details

Brand: ODEONBrand owner: ODEONEntrant company: Ogilvy, LondonMarket: EuropeSector: Films & moviesMedia channels: Events & experiential, Mobile & apps, Websites & micrositesBudget: No budget

Executive summary

ODEON Cinema Group –...

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