Oddbox delivery: Show me the growth – sustainable expansion

Oddbox Delivery, a food delivery service, increased subscribers in the UK by launching a door drop campaign that used creative visuals of personal stories from the brand's farming partners.

Knowing it leaned too heavily on paid digital advertising and hampered by diminishing returns from Facebook's algorithm, fresh-food delivery service Oddbox needed to unlock new acquisition channels.

Strategy

In testing, Oddbox had discovered targeted doordrop...

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