Oddbox delivery: Show me the growth – sustainable expansion

Oddbox Delivery, a food delivery service, increased subscribers in the UK by launching a door drop campaign that used creative visuals of personal stories from the brand's farming partners.

Knowing it leaned too heavily on paid digital advertising and hampered by diminishing returns from Facebook's algorithm, fresh-food delivery service Oddbox needed to unlock new acquisition channels.

Strategy

In testing, Oddbox had discovered targeted doordrop offered a strong opportunity to reach more prospects, but needed to understand what creative approach would bear fruit.

Using customer data Whistl created a targeting decile model to identify key postcode sectors within England that had a high propensity of prospect customers. It then booked campaigns through its online doordrop booking portal Leafletdrop.

The insight-driven strategy was intended to help Oddbox target expansion into new...

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