Octopus: Take It Easy

Adrian Tso

Market leading payment solution Octopus ran a mass-market campaign to increase users, app downloads and transaction frequency and value in Hong Kong.

Campaign details

Brand: Octopus Brand owner: Octopus Group Entrant company: DDBIdea creation: DDB Group Hong Kong Market: Hong Kong (SAR) Sector: Digital payments Media channels: Content marketing, Print - general, Word of mouth, Influencers, KOLs, Online display, Online video, Websites & microsite*, Outdoor, Out-of-home, Television & Connected TV, Point-of-purchase, In-store Budget: 1 - 3 million

Executive summary

With 24 years of market presence and 97% market penetration, Octopus was the market leader. However, the emergence and popularity of e-payment platforms like WeChat Pay and...

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