Octopus: Take It Easy

Market leading payment solution Octopus ran a mass-market campaign to increase users, app downloads and transaction frequency and value in Hong Kong.

Campaign details

Brand: Octopus Brand owner: Octopus Group Entrant company: DDBIdea creation: DDB Group Hong Kong Market: Hong Kong (SAR) Sector: Digital payments Media channels:Content marketing, Print - general, Word of mouth, Influencers, KOLs, Online display,...

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