OCO Opticians: Urban eye test

OCO, the opticians, turned its fortunes around with an interactive outdoor campaign in England.

Campaign details

Brand: OCO OpticiansBrand owner: OCO OpticiansEntrant company: McCann Health, LondonMarket: United KingdomSector: Pharmacies & drugstoresMedia channels: Mobile & apps, Outdoor, out-of-home, Public relations, Social mediaBudget:Up to...