Ocean Spray: Power your holiday

Cranberry sauce brand Ocean Spray experienced unprecedented lifts across nearly all aspects of the brand with its quirky Thanksgiving campaign in the US.

Campaign details

Title: Ocean Spray - Power Your HolidayBrand: Ocean SprayProduct: Cranberry Juice CocktailIdea: OrchardCountry: United States

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsUNITED STATESNon-specificAdults (26-55)Middle$337,723.00

Why is this work relevant for Creative Effectiveness?

We had to sell one of the strangest food products in American culture: jellied cranberry sauce. Our target audience was millennials, who are cynical about CPG advertising, so we needed an unexpected way to sell the product.

And we had to contend with...

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Insights Team
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