Ocean Spray – discover cranberry, the wonderberry
FACT: OCEAN SPRAY WAS A DECLINING BRAND, IN A DRASTICALLY DECLINING CATEGORY.
In the good old days, or even ten years ago, 'drink your juice' was never doubted as a healthy choice in anyone's day....
Ocean Spray - discover cranberry, the wonderberry
Ocean Spray was a declining brand in a declining fruit juice category during the 2000-2005 period. It had become side-lined when media attention focused on diet and obesity, even though cranberries were generally known to have healthy properties.
