Brand: Ocean Engine
Brand Owner: ByteDance
Main Agency: MTOMORROW
Launched on the market: Chinese Mainland
Industry: Marketing Services (Internet)
Media channels: influencers (stars/celebrity spokespersons), social media (WeChat, Xiaohongshu, Zhihu), short videos & live broadcasts (Douyin)
Budget: RMB 5-6 million
In China, traditional e-commerce has created a group of successful business people; however, in an increasingly crowded market, the competition amongst early entrants is getting higher, and it is increasingly difficult for later entrants to get a fighting chance. At the same time, due to the impact of the three-year Covid pandemic, physical business...