Brand: Ocean Engine
Brand Owner: ByteDance
Main Agency: MTOMORROW
Launched on the market: Chinese Mainland
Media channels: interactive/digital online (video/micro-film, social media), short video & live broadcast (TikTok)
Budget: 2-3 million
When we think of live streams, we often think of charismatic hosts enticing their audience with charming words and engaging speech. However, on Douyin, each and every host of the "0dB Live Stream" is deaf and mute.
This unconventional live stream attracted a staggering 1.01 million viewers within just three hours of going live, and generated widespread...