OCBC NISP: Berani Cuan

OCBC NISP, the bank, busted investing myths with a disruptive campaign targeting millennials with its wealth management products in Indonesia.

Campaign details

Brand: OCBC NISPBrand owner: OCBC BankEntrant company: OCBC NISP, JakartaMarket: IndonesiaSector: BanksMedia channels:Cinema, Events & experiential, Merchandise & free gifts, Newspapers, Online video, Outdoor, out-of-home, Packaging...