OCBC NISP: Berani Cuan

OCBC NISP, the bank, busted investing myths with a disruptive campaign targeting millennials with its wealth management products in Indonesia.

Campaign details

Brand: OCBC NISP Brand owner: OCBC Bank Entrant company: OCBC NISP, Jakarta Market: Indonesia Sector: Banks Media channels: Cinema, Events & experiential, Merchandise & free gifts, Newspapers, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Public relations, Radio & audio, Voice, chatbots, Websites & microsites, Wo Up to 500k

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