Observations: Second-By-Second Looks at the Television Commercial Audience

Television audience measurement needs better technology, improved competition, larger samples, granular data by time, and a focus on commercial, not program, ratings.

Second-by-Second Looks at the Television Commercial Audience

Robert J. KentUniversity of Delaware

 

'1 don't really care what the rating for 'ER.' is...I want to know, for a broadcast audience that we've selected, how many of them are viewing the...