Observations: 'Market Patriotism': Advertising Dilemma

Given the events of September 11, 2001, stating or implying that it is patriotic to purchase from a particular advertiser involves an obvious trade-off.

Observations: 'Market Patriotism' – Advertising Dilemma

Betsy D. GelbUniversity of Houston

As the Stars and Stripes fly at the headquarters and in the advertising of corporations across the United States, a clear dilemma appears. Any advertiser...