Observations: 'Market Patriotism' – Advertising Dilemma
Betsy D. GelbUniversity of Houston
As the Stars and Stripes fly at the headquarters and in the advertising of corporations across the United States, a clear dilemma appears. Any advertiser...
Observations: 'Market Patriotism': Advertising Dilemma
Given the events of September 11, 2001, stating or implying that it is patriotic to purchase from a particular advertiser involves an obvious trade-off.
