Obesity and consumer choice: understanding the relationship between body size and consumer behaviour

Max Kilger

Body weight can have a real impact on consumers and their behaviour, this paper argues. People who are underweight are more likely to travel abroad and use the internet than people who are overweight.

Obesity and consumer choice: understanding the relationship between body size and consumer behaviour

Max KilgereSimmons Symmetrical, United States

INTRODUCTION

Body size and body image have been persistent, key social elements that span almost every culture...

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