ÖBB Austria Railways - HOW OH! (Austria)

The article describes a campaign, by Austrian Railway Company ÖBB, to motivate young people to travel by train in their summer holidays.

ÖBB Austria Railways – HOW OH! (Austria)

Agency name: PKP proximity Client name: ÖBB Austria Railways Category: Integrated Communication

BACKGROUND

Travelling by train is not hip among young Austrians. The campaign target: to motivate young people...

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