o.b. mighty.small.

This article describes the re-positioning and re-launch of o.b. tampons in the U.S.

o.b. mighty. small.

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):

July 2007–June 2008

Start of Advertising/Communication Effort:

July 2007

Base Period for Comparison:

Historical Trends

This describes the re-positioning and re-launch of o.b....

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