- Out of home's weekly reach of 99% tops every other medium and consumers spend 19.6 hours per week with OOH, which is higher than any medium other than TV.
- OOH reaches consumers in the hour before 43% of mobile shopping activity and it reaches consumers in the hour before 32% of all mobile search activity.
- Consumers report positive emotions in the same half-hour as 49% of OOH exposures.
- OOH outperforms online and traditional media in reaching consumers in the same half-hour they consider, decide on and make purchases in the fashion and apparel category....
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.