OOH and today’s mobile consumer

Presents data findings from a US study into how well out of home performed in terms of mobile consumers, by looking at its reach and reception compared to other media.
  • Out of home's weekly reach of 99% tops every other medium and consumers spend 19.6 hours per week with OOH, which is higher than any medium other than TV.
  • OOH reaches consumers in the hour before 43% of mobile shopping activity and it reaches consumers in the hour before 32% of all mobile search activity.
  • Consumers report positive emotions in the same half-hour as 49% of OOH exposures.
  • OOH outperforms online and traditional media in reaching consumers in the same half-hour they consider, decide on and make purchases in the fashion and apparel category....

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