Nielsen out-of-home advertising study 2016

Provides a detailed examination of America's travel habits and its exposure to out-of-home advertising and examines the shopping and purchase decisions of America's on-the-go consumers.
  • Ninety-one percent of US residents aged 16 or older, who have traveled in a vehicle in the past month, noticed some form of out-of-home advertising.
  • Eighty-two percent of billboard viewers make a point to look at the advertising message at least some of the time, with over a third looking, or almost looking, at the billboard ad each time they see one.
  • People encounter OOH ads in a wide range of places, with 63% of travelers having noticed place-based printed or video ads in public venues such as retail stores, health clubs, offices or gas stations in the...

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