O2: The O2 in Fortnite Creative

O2, a mobile network, launched a campaign in the UK to promote O2's association with live entertainment during lockdown, driving preference amongst Gen Z consumers during a time when live music was off the cards.

In Brief

To reach a core youth audience and maintain mobile network, O2's reputation as an entertainment brand we recreated The O2 in Fortnite Creative.

The experience generated 357 pieces of coverage for The O2 in Fortnite Creative and 776 million Opportunities...