O2: The O2 in Fortnite Creative

O2, a mobile network, launched a campaign in the UK to promote O2's association with live entertainment during lockdown, driving preference amongst Gen Z consumers during a time when live music was off the cards.

In Brief

To reach a core youth audience and maintain mobile network, O2's reputation as an entertainment brand we recreated The O2 in Fortnite Creative.

The experience generated 357 pieces of coverage for The O2 in Fortnite Creative and 776 million Opportunities to See. That alongside over 2.2 million reach across YouTube and 493,000 Unique Reach across gaming platform, Twitch.

Critically, O2 experienced a 23ppt in positive sentiment as a result of the campaign: rising from 19.1% to 42.3%.

Objectives

We needed a way to promote mobile network O2's association with live entertainment during the lockdown, driving preference...

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