O2: The O2 in Fortnite creative – reimagining live experiences in the virtual world

O2, a telecommunications services provider, launched a campaign in the UK to make 16–24-year-olds see O2 as a brand for them, by reconnecting them to the music they love.

Summary

O2 has been a proud supporter of live music events for over 15 years with venues across the UK. But when the pandemic hit, those doors were shuttered leaving musicians vulnerable, especially new artists trying to launch their careers. And leaving...

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