O2: Qualified connections

O2, the telecommunication company, developed a new strategic approach to audience targeting in Germany.

Campaign details

Brand: O2Brand owner: TelefonicaLead agency: Havas Media GermanyCountry: GermanyIndustries: Telephone & internet servicesMedia channels: Online display, Programmatic displayBudget: 5 - 10 million

Executive summary

In 2019 a new KPI was introduced...