O2: #O2BublDance

Dom Whitehurst, Abbey Torrance, Chris Magniac, Rebecca Hughes

O2, the telecommunications brand, demonstrated the power of Network connectivity whilst bringing life to its new brand mascot, ahead of the launch of the iPhone 12 in the UK.

Campaign details

Brand: O2Brand owner: VirginMediaO2Lead agency: Havas Media, VCCPContributing agency: Hope & GloryCountry: United KingdomIndustries: Telephone & internet servicesMedia channels: Competitions & contests, Integrated, Online display, Online video, Outdoor, out-of-home, Social media, Television, Video on demand, Word of mouth, influencersBudget: 5 - 10 million

Executive summary

Leveraging the cultural phenomenon and video sharing social platform TikTok to create a playful brand engagement moment, Havas Media helped O2 (the mobile telecommunications brand) to demonstrate the power of Network connectivity, whilst bringing to life O2's new...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands