O2: Employee Engagement

In order to prove the value of its products and services, O2 developed relationships with HR directors by combining a selection and selling them as the way to a happier, more productive workforce.

O2: Employee Engagement



THE TEAM • Laila Milborrow, Paul Pearson, Matt Morley-Brown, Steve Stretton, Steve Jenkins, Chris Dodson, Paul Grainger, Ellis Faint. Other contributor.VJWWams Lea.

WHAT IS WONDERFUL ABOUT THIS WORK? • At the height of the 2009 recession, happiness was a rare commodity. We persuaded O2 to offer corporate HR directors a chance to raise spirits and profits. Results far outstripped targets, with a 45% uplift in calls and numerous visits to the campaign microsite.

OBJECTIVES• Develop relationships with HR directors in corporate organisations...

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