O2: 3D Rugby

As sponsors of England rugby, the mobile brand O2 needed to replicate its success with the Priority experience at music venues (enabling customers to book earlier than others) for their rugby-loving customers.

O2: 3D Rugby



"This was a worthy winner in so many ways. It's very much a post-modern piece of direct marketing in that it incorporates the principles of direct marketing, while also incorporating elements from other disciplines, such as PR, sponsorship and event marketing. And it uses the new digital technology in the best way possible -in the service of an idea rather than as the source of it. You would be hard pressed to improve on this – unless of course the client had sponsored the Welsh national team, rather than that of our...

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